World Wide Fund for Nature-Malaysia (WWF-Malaysia) executive director and chief executive officer Datuk Dr Dionysius Sharma said Malaysia will be joining the Earth Hour campaign on March 23, 2013. This is the third time for Malaysia to join this campaign and the switching off of non-essential lights will begin at 8.30pm.
Sharma said WWF-Malaysia, with cooperation from Universal Music Malaysia, Sunway Pyramid and DiGi Telecommunication Sdn Bhd, will organise an Earth Hour 2013 Band Contest to get more of the younger generation participation. This is an effort to bring environmental awareness through music and the five finalist bands that have the most public votes in the contest will have the opportunity to perform on the March 23 Earth Hour programme at Sunway Pyramid. He hoped this year would see an increase in participation, especially among business communities and the younger generation.
Earth Hour, a global environmental initiative which kicked off in 2007 in Sydney, Australia, is reported to be "the world's largest campaign for the planet", with more than 7,000 cities and towns across 152 countries and territories participating in the annual programme.